For Indian D2C founders · ₹10L to ₹2Cr / month
Growth is a
line item.
Profit is the point.
Before you raise the budget, read the margin. Financial memos on what each order keeps and what the next stage of growth needs.
Open the memosWORKED EXAMPLE · EXCLUDES TAX
| Line item | Rupees per order |
|---|---|
| Net sales | 1,500 |
| Product cost | (550) |
| Delivery, packing & fees | (150) |
| Return cost allowance | (100) |
| Available before ads | 700 |
| Acquisition spend | (400) |
| Contribution after ads | 300 |
₹300 goes towards salaries, rent and operating profit.
Follow the calculationFrom the ledger
Decisions before
the next rupee.
Unit economics, cash and capital.
The working behind each decision.
- 01
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Angel investors in India: a D2C round guide
Find angel investors in India for a D2C brand. Compare networks and platforms, check published cheque sizes and prepare the economics behind your round.
- 02
06 Nov 2026 · 7 min read
Contribution margin: meaning and calculation
Contribution margin is net sales less variable costs. Learn its meaning, calculate it for a D2C order and set an acquisition limit with a rupee example.
- 03
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Ecommerce profitability: from order to cash
Build a monthly D2C profit statement, separate contribution from operating profit, and test whether inventory and settlement timing leave enough cash.
- 04
06 Nov 2026 · 7 min read
How to raise funding for a D2C startup
Prepare a D2C funding case around contribution, inventory and milestones. Build the cash ask, choose a funding route and organise evidence for investors.
The editorial standard
A worked example should show its workings.
Amounts in rupees. Public sources linked. Worked examples show each input and calculation.
Read our data policy →The next decision
Know what an order
can afford to earn.
We rebuild your contribution margin per order and show what ad spend it can carry. A free review with Boring Commerce.